The University of Michigan's Dr. Anderson abuse victim campaign.
Mike Cox Law Firm was seeking to develop an ad campaign targeting The University of Michigan's Dr. Anderson abuse victims.
The client was seeking to increase brand awareness, drive traffic to their website, as well as increase their search ranking.
Utilizing first and third-party data, we modeled a targeted audience based off of the interests, demographics, and browsing habits of former U of M athletes.
With this, we developed a marketing strategy that included the combination of a display, social media, and search campaign.
As a result, Mike Cox identified over 140 abuse victims using our strategies